This game is designed to complement lectures that touch upon the dynamics present in a prisoner's dilemma.
The learner takes on the role of Product Manager at a regional ice cream company. Each week, learners will set that weekend's pricing strategy with the goal of generating maximum profit. Luckily, learners only have one major competitor to contend with in the region. To compete, you can either discount your ice cream or sell at the regular price. Your analyst has built an outcome table to guide your decision
At some point in the quarter, your manager will sit down to review your performance. Remember that your goal is to generate maximum profit for your company.
The game consists of three basic steps:
- Step 1: Review the outcome table prepared by your team
- Step 2: For each week, decide if you will offer products at regular price or a discounted price
- Step 3: Review your performance for the prior week and how to respond to your counterpart's decision
Step 1: Review Outcome Table
Step 2: Select Pricing Strategy
Step 3: Review Your Results